Sandblasting Hits the Blue Jeans Industry

Author:  Shot Peening Staff
Source:  ABC, Vol 7/ No 3, Summer 2002
Doc ID:  2002124
Year of Publication:  2002
Abstract:  
The look in blue jeans today is distressed - the more faded, torn and worn, the better. And the consumer is willing to pay for the grunge look. Unblemished Calvin Klein jeans retail for $48-$54 at the Nordstrom web site while low-rise stonewashed jeans sell for $76 and stonewashed boot-cut jeans sell for $114.