Cautionary Tale: Marketing of Extension Springs

Author:  Mark Hayes, Institute of Spring Technology
Source:  The Shot Peener magazine, Vol 24 / Issue 2, Spring 2010
Doc ID:  2010010
Year of Publication:  2010
Abstract:  
Article was originally published in Springs magazine and is reprinted here with permission by the Spring Manufacturers Institute (www.smihq.org) The best way to market extension springs is to claim that your company's springs outperform your competitors'. If this marketing is based upon research results, it should be sound. However, very little research has been done to quantify the performance of extension springs until now. A systematic study of extension spring loops has been conducted within Techspring, a European research project of which I was the project manager.


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